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Live means a shopper can use it today, sometimes in one country or at selected stores. Starting November 4, 2026, shoppers in Canada can buy in AI Mode and the Gemini app from lululemon, select Shopify merchants, Shoppers Drug Mart, and Simons with Google Pay, and the retailer stays the seller. In the United States, Universal Cart is still rolling out in Search and the Gemini app.

Note on this rowThe November 4, 2026 direct checkout in Canada, powered by the Universal Commerce Protocol (UCP), is rolling out, so not every shopper may see it yet. A simpler UCP setup in Merchant Center starts next year, and loyalty rewards are planned later. The Globe and Mail says the Canada launch is one item at a time (https://www.theglobeandmail.com/business/article-google-gemini-ai-shopping-instant-checkout-feature/). The October 15, 2026 post says Universal Cart in the United States names Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and many Shopify merchants, and the merchant remains the seller (https://blog.google/products-and-platforms/products/shopping/universal-cart-launch/). On October 8, 2026 Newegg said eligible U.S. products can be bought in AI Mode and Gemini with Google Pay.

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As of November 4, 2026. Source: Google blog.

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