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Platform

Live means a shopper can use it today, sometimes in one country or at selected stores. TikTok's Buy Direct lets a shopper buy from a brand inside TikTok, using the Universal Commerce Protocol (UCP), while the brand remains the seller.

Note on this rowShoplazza's October 19, 2026 release says TikTok introduced Buy Direct and Shopping Assistant on October 5 and named Shoplazza as a commerce and payment partner. It does not say which countries or which shoppers can use Buy Direct. Shopping Assistant answers product questions inside TikTok's browser, then checkout still happens on the merchant's website.

Where does this come from?

As of October 19, 2026. Source: Shoplazza.

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