16 new updates in the last 7 days
36 players tracked, 88 news items, Updated
Last updated
Tracked weekly.
A plain-English list of the stores, chat apps, card networks, and shared rules that let a software assistant buy. Every name opens a page, and every row links to a public source.
36 tracked · 23 live · 9 pilot · 3 announced · 1 none
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A weekly reading of public robots.txt files for major US retailers, plus the policy limits already on this tracker. Free JSON and CSV, with a link back.
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16 sourced updates in the last 7 days. Each link opens that item on the news page.
On November 6, 2026, The Verge reported that Alexa for Shopping can take a text message and a photo, recommend matching Amazon listings, and order on the user's behalf. The Verge said Amazon is rolling texting out to a small group of U.S. customers that day, then to millions more in the coming weeks. It builds on the Alexa for Shopping assistant Amazon already offers.
Tracker: Amazon
Amazon · The Verge
On November 6, 2026, Cashfree launched Checkout for Agents. WebMCP lets an AI agent read order details and available payment methods without reading the page HTML. Cashfree said it covers every merchant on hosted checkout, with no integration change. The customer still reviews the final order and authenticates payment. Agents cannot enter card details through WebMCP, and a UPI PIN stays in the customer's app. Co-founder Reeju Datta said agents are less than 1% of checkout sessions. Cashfree said this could cut token use by more than 40%, and it did not publish details of that test.
Cashfree · The Economic Times
On November 6, 2026, firmly launched Ask Agent, conversational shopping on a merchant's website with natural-language product discovery, a real-time catalog, in-chat checkout, and customer support. The company also said it raised a $15 million Series A led by Squarepoint Capital, with J.P. Morgan Payments, Mastercard, and Samsung NEXT participating. firmly Connect is meant to let merchants sell across AI agents and other channels without merchant engineering. The report does not say how an in-chat payment is authorized.
Tracker: Mastercard Agent Pay · Natural
Protocols: Mastercard
firmly · Retail Technology Innovation Hub
On November 6, 2026, The Paypers said Sardine launched Know Your Human (KYH) and is seeking design partners (https://thepaypers.com/fraud-and-fincrime/news/sardine-launches-know-your-human-protocol-for-agentic-commerce). Headers pass a device ID, fingerprint, and IP, with email, phone, and KYC in extended cases. Sardine says this targets false declines when a cloud browser looks like a bot. The agent binds the device with Sardine's SDK or a merchant Method URL. A texted link expires after five minutes and can be opened up to three times. KYH complements existing agentic commerce protocols.
Tracker: Sardine KYH
Protocols: KYH
Sardine KYH · Sardine
Live means a shopper can use it today, sometimes only in one country. Pilot means a limited test. Announced means a public plan that is not yet live. None means we have not found a completed agent purchase. Suggest an update opens a draft email. That mailbox is not open yet.
Category
Status
Showing 7 of 36
Store ·
Amazon blocks outside AI shopping agents from its store, and Meta's Muse users see a notice that unauthorized AI agent access violates Amazon's terms, while Amazon's own Alexa for Shopping assistant can still buy for a Prime member and Buy for Me can buy some products off Amazon.
GeekWire also reported that Amazon is suing Perplexity over its Comet browser and moving to block shopping agents from Google and OpenAI. Amazon's May 13, 2026 page states the rename from Rufus to Alexa for Shopping and describes auto-buy and Buy for Me as current features, without separate launch dates. GeekWire says Buy for Me identifies itself and lets brands opt out. On October 28, 2026 EMARKETER said an Amazon spokesperson put Shop Direct at about 250 million outside listings, roughly 2.5 times March. The article says Buy for Me can still buy eligible products on a merchant site, and does not describe Shop Direct as a checkout for outside agents. On November 6, 2026 The Verge said Alexa can take a text and a photo and order for the user, for a small U.S. group, then millions more.
Store ·
U.S. shoppers can buy from U.S. Etsy sellers inside ChatGPT, which was the first store checkout launched with the Agentic Commerce Protocol.
Etsy's current help page says some listings can also be bought in Gemini, Google AI Mode, and Copilot, still for shoppers in the United States only. That help page does not show a last-updated date. Orders through those chats start as guest checkouts.
Store ·
Expedia shows live flights and hotels inside Claude, then sends the traveler to Expedia to finish the booking.
This is trip search with a handoff, not a verified in-chat payment. Expedia's October 6, 2025 ChatGPT app also shows live prices in chat. Meta said in September 2026 that Expedia was coming soon as a Muse travel-planning connector.
Store ·
U.S. shoppers can buy eligible Newegg products inside AI Mode in Google Search and the Gemini app with Google Pay, and Newegg is the merchant of record.
Newegg's October 8, 2026 release says Universal Commerce Protocol checkout on Google is live now for shoppers in the United States and covers a growing selection of eligible products. The purchase happens in Google's experience, and Newegg fulfills and supports the order. The same release says Newegg was among the first retailers to enable in-conversation checkout on Perplexity, and that shoppers can add Newegg from the ChatGPT app directory for its live catalog, pricing, and deals. It does not say the ChatGPT app takes payment inside ChatGPT. Newegg also describes Celeste, its assistant on Newegg.com, as a conversation that can end in checkout.
Store ·
Target says shoppers can buy on Google AI Mode and Gemini, in Microsoft Copilot, and in Target's app inside ChatGPT.
On Google, Target said buying several items in one purchase was still coming soon. The shopper still confirms the purchase. Google checkout described here ships in the U.S.
Store ·
Not yet live for shoppers. Walmart said Agent Profiles launch in the next month, with a spending limit or approval on every purchase, and the Agent Gateway starts as a developer beta so assistants can search and buy at Walmart and Sam's Club without receiving card data.
Not yet live for shoppers. Agent Profiles launch in the next month, and the Walmart Agent Gateway starts as a beta for companies and developers. Agents do not receive payment-card data and cannot change payment methods. Reuters said the gateway lets ChatGPT, Gemini, and Meta's Muse connect to Walmart and Sam's Club, and contrasted that with Amazon limiting outside agents (https://www.investing.com/news/stock-market-news/walmart-launches-tools-for-ai-agents-to-shop-for-customers-4964210). Google's October 15, 2026 Universal Cart post names Walmart among UCP checkout merchants. Earlier steps include a January 2026 Gemini plan, a March 2026 ChatGPT app, and Sparky in the Walmart app since June 2025.
Store ·
Zalando said that from 2027 its own AI agent will buy products from other online shops inside the Zalando app, starting with Westwing home and living goods.
Zalando's November 3, 2026 release calls this Zalando Extended. Agent checkout is planned for 2027 and is not available now. Westwing is the first pilot partner, and that cooperation started in 2026. The same release says more than 22 million unique users visited the Zalando Assistant this year. It does not say that assistant already checks out at other shops.
Live means a shopper can use it today, sometimes in one country or at selected stores. ChatGPT still helps people find products and open store apps, after OpenAI said the first in-chat Instant Checkout was not flexible enough. CNBC is reporting OpenAI's statements. This tracker did not open a matching OpenAI blog post for the March 24 change. Etsy, Instacart, Target, and Shopify still describe their own ways to buy from ChatGPT. Read those rows before assuming nothing can be purchased there. On October 22, 2026 Cafe24 said WebMCP on its stores works in ChatGPT desktop's built-in browser for search, cart, and the order form, and that the shopper logs in and pays. On October 8, 2026 Newegg said shoppers can add its app from the ChatGPT directory for a live catalog, pricing, and deals. That release does not say payment finishes inside ChatGPT.
Live means a shopper can use it today, sometimes in one country or at selected stores. Starting November 4, 2026, shoppers in Canada can buy in AI Mode and the Gemini app from lululemon, select Shopify merchants, Shoppers Drug Mart, and Simons with Google Pay, and the retailer stays the seller. In the United States, Universal Cart is still rolling out in Search and the Gemini app. The November 4, 2026 direct checkout in Canada, powered by the Universal Commerce Protocol (UCP), is rolling out, so not every shopper may see it yet. A simpler UCP setup in Merchant Center starts next year, and loyalty rewards are planned later. The Globe and Mail says the Canada launch is one item at a time (https://www.theglobeandmail.com/business/article-google-gemini-ai-shopping-instant-checkout-feature/). The October 15, 2026 post says Universal Cart in the United States names Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and many Shopify merchants, and the merchant remains the seller (https://blog.google/products-and-platforms/products/shopping/universal-cart-launch/). On October 8, 2026 Newegg said eligible U.S. products can be bought in AI Mode and Gemini with Google Pay.
These are the stores in the tracker. Amazon (None): Amazon blocks outside AI shopping agents from its store, and Meta's Muse users see a notice that unauthorized AI agent access violates Amazon's terms, while Amazon's own Alexa for Shopping assistant can still buy for a Prime member and Buy for Me can buy some products off Amazon. Walmart (Pilot · not yet live): Not yet live for shoppers. Walmart said Agent Profiles launch in the next month, with a spending limit or approval on every purchase, and the Agent Gateway starts as a developer beta so assistants can search and buy at Walmart and Sam's Club without receiving card data. Newegg (Live): U.S. shoppers can buy eligible Newegg products inside AI Mode in Google Search and the Gemini app with Google Pay, and Newegg is the merchant of record. Etsy (Live): U.S. shoppers can buy from U.S. Etsy sellers inside ChatGPT, which was the first store checkout launched with the Agentic Commerce Protocol. Target (Live): Target says shoppers can buy on Google AI Mode and Gemini, in Microsoft Copilot, and in Target's app inside ChatGPT. Expedia (Live): Expedia shows live flights and hotels inside Claude, then sends the traveler to Expedia to finish the booking. Zalando (Announced · not yet live): Zalando said that from 2027 its own AI agent will buy products from other online shops inside the Zalando app, starting with Westwing home and living goods.
Amazon · Walmart · Newegg · Etsy · Target · Expedia · Zalando
Amazon: Amazon blocks outside AI shopping agents from its store, and Meta's Muse users see a notice that unauthorized AI agent access violates Amazon's terms, while Amazon's own Alexa for Shopping assistant can still buy for a Prime member and Buy for Me can buy some products off Amazon. A separate weekly page reads public robots.txt files for major US retailers. That file is a request, not a lock.
This tracker does not say whether that is safe. Agentic Commerce Protocol (ACP): An open standard from Stripe and OpenAI that lets an AI agent send a shopper's order to a store without seeing the card number. Visa Intelligent Commerce: Visa's Intelligent Commerce Connect pilot gives businesses one integration for agent payments, using tokenized cards and spending limits. Mastercard Agent Pay: Mastercard's program for letting a registered AI agent pay with a tokenized card, with the cardholder setting what the agent may buy. The October 29, 2026 earnings call disclosed a broad OpenAI agreement that includes Agent Pay. The Paypers and PYMNTS do not describe a new shopper checkout. Meta Muse: Meta's Muse agent can shop the web for a connected U.S. shopper and must show the total for approval before it pays.
Agentic Commerce Protocol (ACP) · Visa Intelligent Commerce · Mastercard Agent Pay · Meta Muse
These are the protocols and network programs behind the tracker. Agentic Commerce Protocol (ACP): ACP is a shared checkout language. An AI agent can pass an order to a business, and the business still owns the sale. Agent Payments Protocol (AP2): AP2 is a way to prove that a person allowed an agent to pay, and to keep a record of what was approved. Universal Commerce Protocol (UCP): UCP is a shared shopping language so an agent and a store can discover products, build a cart, pay, and follow the order afterward. x402 (x402): x402 lets an agent pay for a web request on the spot, usually with a stablecoin, without opening a new account for that site. Visa Intelligent Commerce (Visa): Visa Intelligent Commerce is Visa's program for agent payments: tokenized credentials, spending limits, and a pilot on-ramp called Intelligent Commerce Connect. Mastercard Agent Pay (Mastercard): Agent Pay is Mastercard's program for agent payments, built on tokenization so a registered agent can pay and the cardholder stays in control. Know Your Human (KYH): Know Your Human (KYH) is Sardine's protocol for passing a shopper's device and network identifiers to a merchant when an AI agent checks out, so the merchant can tell that person from a bot.
All protocols · ACP · AP2 · UCP · x402 · Visa · Mastercard · KYH
This site follows the major networks and the rules they publish. It is not a directory of every store. These projects keep broader lists.